When starting a new website especially in Nigeria, one of the first and most important decisions you have to make is choosing a domain name. That choice will impact the website’s success in nearly every area, included search engine optimization (SEO) and social media marketing (SMM).
Let’s examine how a domain name impacts SEO and SMM and then analyze the factors that make a good domain name.
How To Choose A Keyword Domain
For years SEOs and Search marketers have often purchased domains that contained their targeted keywords in order to increase CTRs and to help gain higher rankings on Google, Yahoo and other search engines. Let’s examine this strategy to determine if it is still effective.
Many SEO strategists would purchase exact match domains (EMDs), which are domains that exactly match the keyword phrase they are targeting. For example, if they want to rank for “buy green widgets” the person might purchase BuyGreenWidgets.com. EMDs offered two advantages.
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