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In a digital world here are 5 essential online assets that Nigerian Businesses\u00a0should be built and\u00a0optimized.<\/p>\n

1. Website\/Blog<\/strong><\/h3>\n
A business owner or a professional services consultant in Nigeria cannot be seen as a serious player in their industry unless they have a website or a blog. If you are not visible on Google then you are often\u00a0perceived\u00a0as a nobody.<\/p>\n
Secure your Domain Name<\/a>, and Web Hosting in Nigeria<\/a>.<\/p>\n
2. Online Store<\/strong><\/h3>\nBricks and mortar retailers cannot rely anymore on shoe and leather customers just walking in the door. As technology and eCommerce<\/a>\u00a0matures in Nigeria, the cost of creating a serious online option for your customers should be part of your multiple channels to market.<\/p>\n
Start building your online store\/shop<\/a> today.<\/p>\n
3. Mobile<\/strong><\/h3>\nLat year nearly 500 million smart phones landed in the palms of your potential customers. This addiction to a web connected computer in your pocket is not going away any time soon. Mobile devices in Nigeria having been outselling laptops and desktops since 2010. Building apps<\/a> and websites<\/a> that are able to be easily viewed on mobile screens in Nigeria is an asset that needs to be built sooner rather than later.<\/p>\n
4. Social<\/strong><\/h3>\n
On the social web your customers in Nigeria are looking for you on the social media channels. It could be<\/p>\n
\n
\n
LinkedIn \u2013 If you\u2019re a knowledge professional<\/li>\n
YouTube \u2013 Consumer brands, professionals, B2B. In fact anyone and any business<\/li>\n
Facebook \u2013 At nearly 1 billion users this is the place to start.<\/li>\n
Twitter \u2013 Want to share in an instant with 140 characters and a link \u00a0where over 500 million global users spend some time<\/li>\n
Google+ \u2013 A passionate tribe over 250 million hangout here<\/li>\n<\/ul>\n<\/ul>\n
These are some of the channels you need to secure and brand with your presence. Choose the ones where most of your \u00a0customers hang out.<\/p>\n
5. Content<\/strong><\/h3>\n
Content is the foundation of your online presence. Content is any digital information that can be built and shared online. It can be created or curated. A lot of content is hidden offline. Take the content that is hidden on hard disks and filing cabinets and make it visible to the search engines. Build content that is\u00a0contagious\u00a0and begs to be shared. Tempt readers with captivating headlines.<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
In a digital world here are 5 essential online assets that Nigerian Businesses\u00a0should be built and\u00a0optimized. 1. Website\/Blog A business owner or a professional services consultant in Nigeria cannot be … <\/p>\n
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