How do users think?<\/h3>\n

Basically, users\u2019 habits on the Web aren\u2019t that different from customers\u2019 habits in a store. Visitors glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they\u2019re looking for. In fact, there are large parts of the page they don\u2019t even look at.<\/p>\n

Most users search for something interesting (or useful) and clickable; as soon as some promising candidates are found, users click. If the new page doesn\u2019t meet users\u2019 expectations, the Back button is clicked and the search process is continued.<\/p>\n

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• Users appreciate quality and credibility.<\/strong>\u00a0If a page provides users with high-quality content, they are willing to compromise the content with advertisements and the design of the site. This is the reason why not-that-well-designed web-sites with high-quality content gain a lot of traffic over years. Content is more important than the design which supports it.<\/li>\n<\/ul>\n
  \n
  • Users don\u2019t read, they scan.<\/strong>\u00a0Analyzing a web-page, users search for some fixed points or anchors which would guide them through the content of the page.<\/li>\n<\/ul>\n
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    • Web users are impatient and insist on instant gratification.<\/strong>\u00a0Very simple principle: If a web-site isn\u2019t able to meet users\u2019 expectations, then designer failed to get his job done properly and the company loses money. The higher is the cognitive load and the less intuitive is the navigation, the more willing are users to leave the web-site and search for alternatives.<\/li>\n<\/ul>\n
      \n
      • Users don\u2019t make optimal choices.<\/strong>\u00a0Users don\u2019t search for the quickest way to find the information they\u2019re looking for. Neither do they scan web-page in a linear fashion, going sequentially from one site section to another one. Instead users satisfice; they choose the first reasonable option. As soon as they find a link that seems like it might lead to the goal, there is a very good chance that it will be immediately clicked. Optimizing is hard, and it takes a long time.<\/li>\n<\/ul>\n
        \n
        • Users follow their intuition.<\/strong>\u00a0In most cases users muddle through instead of reading the information a designer has provided. According to Steve Krug, the basic reason for that is that users don\u2019t care. \u201cIf we find something that works, we stick to it. It doesn\u2019t matter to us if we understand how things work, as long as we can use them. If your audience is going to act like you\u2019re designing billboard, then design great billboards.\u201d<\/li>\n<\/ul>\n
          \n
          • Users want to have control.<\/strong>\u00a0Users want to be able to control their browser and rely on the consistent data presentation throughout the site. E.g. they don\u2019t want new windows popping up unexpectedly and they want to be able to get back with a \u201cBack\u201d-button to the site they\u2019ve been before: therefore it\u2019s a good practice to\u00a0never open links in new browser windows<\/em>.<\/li>\n<\/ul>\n

             <\/p>\n

             <\/p>\n","protected":false},"excerpt":{"rendered":"

            How do users think? Basically, users\u2019 habits on the Web aren\u2019t that different from customers\u2019 habits in a store. Visitors glance at each new page, scan some of the text, … <\/p>\n

            Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[7],"class_list":["post-130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-web-design-nigeria"],"yoast_head":"\n