eCommerce in Nigeria though in its infants stage is gaining tremendous adoption rate and scores over conventional retail in terms empowering customers with adequate information.
This begs the question, could content marketing be effective for ecommerce in Nigeria? It can be said that content marketing can be one of the best tools to set ecommerce business apart.
1. Ecommerce is about shopping for products and services…
2. Among other factors, a customer needs information to make a purchase decision…
3. But the information required to make the purchase decision is not restricted to product specifications…
4. So if you could inform the consumer about using the product, its pros and cons, its substitutes, and more, the customer would be more likely to buy.
Examples of Content That Can Be Used to Market Products
If a customer is in the market for a cosmetic product, say an eye-liner, you could create an original article that addresses issues such as:
– How to use an eye-liner
– What kind of eyeliner coordinates with what kind of outfit?
– How to make eyeliner choices for different occasions.
If the article is helpful, you would have created a high degree of engagement with the customer. And an engaged customer is more likely to purchase.
• Try to Help, Not to Sell
• Be Relevant. Focus on the specific needs of the customer.
• Be Fresh
• Retain the Context. Encourage consumers to immediately navigate to product pages.
• Maintain Quality Standards. Product descriptions and images should encourage customers to buy.
• Interact With Your Customers
One of the quickest methods to begin content marketing would be to create a short list of the top selling products on your ecommerce website. For each product, create a couple of articles that would helpful to buyers of those products. Create a section on your website that houses such articles.
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